GSS

To modernize a decades-old visual identity, I developed and spearheaded a comprehensive rebranding initiative for a legacy brand to improve its visual identity and market positioning. To differentiate the company from an industry saturated with muted blue tones, I introduced a high-contrast palette designed to evoke alertness and align with the core utility of the product. This end-to-end transformation included the development of a new logo and brand style guide alongside a fully responsive website featuring a strategic sitemap, wireframes, and live hosting previews. The collateral assets were fully re-designed to keep a cohesive brand identity throughout the entire ecosystem.

Compare the existing identity website.